OEM advertising for every model: Understanding mobile game user acquisition

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Robert Wildner, CEO and co-founder of AVOW, busts some myths around the assumptions that many mobile developers make about the value of OEM advertising across multiple game types. Picture this. A UA manager tests a new channel, sees strong numbers on one title, and assumes it only works for that monetisation type. That assumption costs studios reach every year. Mobile game user acquisition… — PocketGamer.biz

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